Facebook Advertising – Is it worth it?
To answer that, there’s another question we need to ask, which is: How many Kiwis use Facebook?
Well the New Zealand stats are out for the first time:
Two and a half million kiwis use Facebook every month.
That’s a staggering amount, when you consider the total population of the country currently sits at 4 and half million. Spencer Bailey, Head of Facebook New Zealand, announced these figures on 22 April.
Typically Facebook only releases statistical breakdowns for larger markets and New Zealand has historically been included with Australian statistics, but due to expanded Facebook investment in New Zealand, we were given a snapshot.
During the presentation, attended by about a dozen representatives from digital media organisations, the presentation showed 1.9 million New Zealanders used Facebook each day, on an average of 14 times per day.
- Findings also showed that the overall female proportion has slightly decreased to 54.3%, male numbers increased to 45.7%
- Average user range is in the age group between 18-24 and 25-34.
- Facebook ranks on third position in New Zealand now, behind google.co.nz and google.com. YouTube is at fourth position, and Trademe.co.nz at fifth.
- On average, women spend approximately 4 hours on Facebook per week, and men approximately 3 hours per week.
With such an increase in the numbers of people with Facebook accounts, the opportunities for digital marketing are huge.
<style=”padding-left:10px;”>Audience targeting options are now available for Facebook advertising, e.g. we are now able to target on behalf of interests, behaviours and connections.
<style=”padding-left:10px;”>Facebook also offers a ‘More Demographics’ section which enables us to refine targeting (unfortunately much of the detail of these options is only available in the US but this changes regularly).
Facebook has become a strong community for New Zealanders, and because of its reach, is a very effective and affordable mechanism for online advertising.
When placing an ad you’re provided with results options such as page post engagement, page likes, clicks to a website, and many more.
Advertising in this way is effective because the target group can be very specifically narrowed down. Facebook is definitely here to stay, and a missed opportunity for those who don’t yet have a presence.
If you’d like to know more, or need help in setting up your page and strategy, give the friendly and down to earth team at Net Branding a call.
