Today, we find ourselves living in a digital world that’s practically surfing on an exploding wave of technology. Often, the speed of technological change means that the right path yesterday may no longer work today. Technology is literally ‘disrupting’ everything we knew and believed.
For example, there was a time (not too long ago) when websites were really nothing more than a static brochure. Now, however, many companies consider managing their website a challenge. Often the reason for this is that in order to be effective now, websites need to be dynamic, evolving and responding to the platforms from which customers want to access them. In effect, websites have become more like machines – and while managing a static brochure is easy, managing a machine is not.
So, as our digital landscape continues to evolve, it seems that change will remain the only constant. What hasn’t changed, however, is the basic need of any business to get their message in front of the right audience at the right time. That still remains the name of the game.
However, as businesses continue to build out their online presence, making use of the growing variety of online communication channels to offer customers ever-increasing choice, the digital streets have become crowded. Rising above the ensuing noise is becoming increasingly more difficult.
While it’s true that people are more connected than ever before, they are also more distracted than ever before. In fact, people are so inundated with messages and content, from news to entertainment to social feeds to everything else that the wear-out factor is much greater than it ever used to be.
Against this background, figuring out the right marketing channels is the key to success for a business. Where are your customers and how do you best reach them and what is the right messaging? Once you get a new customer, how do you keep the customer when they are constantly barraged by competitors?
There’s no doubt then that in our new digital era, the speed of technology change and adoption rates present unique challenges for businesses. But with challenges come opportunities – and there’s probably never been a better time to be a digital-savvy marketer. As a leading digital marketing agency, the Auckland-based team of Net Branding thrives on creating opportunities for our clients in this brave new digital world.
We understand today’s commercial landscape and know how to make the best use of modern digital technology to grow our clients’ businesses. Director Ross Waldron of Printware and Techware Solutions agrees when he says of Net Branding:
“Their client support has been outstanding and they have exceeded all of my expectations. They assisted with everything from re-branding to a logo design, a new website and social media management for Printware and Techware Solutions”.
The team’s hands-on experience in IT, website development, social media, and digital marketing has seen them time and time again design and implement practical online strategies that deliver impressive results for our clients. As attested to by the words of Phil Herbst of Spicers Paper and Canterbury Packaging Supplies when he says:
“My company’s Google rankings and overall site traffic improved dramatically after working with this agency. The service we’ve received from their team has consistently been above and beyond our expectations.”
Our clients have come to rely on us as their trusted digital partner in helping them develop an effective online presence. Watch the video testimonial of Steve, Head coach, and owner of Barefit Limited, in which he says he’s “inspired by the outstanding work” that Net Branding has been doing for him, and explains why he feels this way.
Irrespective of whether you’re looking for more traffic, more leads, more sales – or all three – we have a proven track record of developing comprehensive strategies that deliver outstanding results. According to Ian Mellett, Lawyer at Quay Law:
“We have a constant flow of new leads and legal work thanks to this amazing Digital Marketing and SEO company. They gave us all the tools to convert leads into customers.”
We take pride in helping our clients make informed decisions about where and how to direct their valuable
resources in order to see the maximum return on their online investment. Clients agree – like Cheryl Adamson, General Manager of local business association Parnell Inc, who says:
“Net Branding gave us huge insight and assistance with our new website and continues to improve our social media on online channels.”
You can read more testimonials from our many satisfied clients on our website.
If you would like to create a meaningful online presence for your business and develop a digital strategy that delivers results, get in touch with the team at Net Branding.
