With about 2+ billion users logging in each day, Facebook is an enormous social network – one that no business can afford to ignore. Because, let’s face it, with so many people engaged on Facebook you can pretty much bet your bottom dollar that a good chunk of your customers (and potential customers) are there too – so, reaching them with your message via Facebook advertising should be as easy as one, two, three.
That said, however, with so many people active on social media, the various networks get very busy and noisy – and with so many users, Facebook is the busiest and noisiest of them all. What this means is that, if you’re going to be effective in reaching your prospects, you’re either going to have to be able to stand out in some spectacular way in order to get them to take notice of your online advertising – or you need to be smart about how you isolate the market segments that are the right ones for your particular business to target.
Mining Facebook data and insights
When it comes to audience data and insights, Facebook advertising is pretty much king of the social media castle. Even better, Facebook makes all this information available to its advertisers, which means that Facebook is the ideal platform for any business with a savvy digital marketing strategy to advertise its products and services online.
One of the best tools available on Facebook is its Audience Insights, which allows you to learn about its specific audiences. In this way, you can make use of the ‘three Fs’ of Facebook user data to focus your online advertising efforts and budget.
3 Facebook advertising tips to focus on
So, instead of taking a punt in the dark of what is an otherwise HUGE user audience, with Facebook Audience Insights you can get a very good steer on which users are likely to be interested in your products or services and, more importantly, be keen to follow through on your calls to action.
Here are 3 Facebook advertising tips for mining the ‘Fs’ of Facebook user data to reveal who and where your target markets are.
1. Following:
People ‘follow’ others on Facebook – finding out who they’re following or, in other words, who their ‘influencers’ are, gives you a way in for targeting their followers; or it may even reveal a specific niche or opportunity for you to become an influencer and build your own following.
2. Frequenting:
The sites and publications that people frequent on a regular basis tell you a lot about them and gives you another avenue for targeting than with your Facebook ads.
3. Funding:
Where and on what people are spending their money is a very good indication of where their interests lie – this is information you can use to build your own Facebook advertising campaign.
Putting it all together
Creating a killer Facebook advertising campaign is all about understanding the platform and making use of its features. Using Facebook user data to nail the three F’s of Facebook users will give you the edge for targeting the right users in what is otherwise a very busy and noisy environment.
Of course, it pays to remember that Facebook is constantly changing its advertising platform, which means it’s important to stay on top of any new developments and apply them accordingly. So, if you’re looking for help accessing, understanding and using Facebook’s advertising data so you can create an effective digital marketing strategy for your business, talk to the team at digital marketing agency Net Branding.
As a social media company, the team at Net Branding have the expertise to help you make full use of all the information that Facebook makes available, so you can successfully isolate the right segments in the vast Facebook population and target potential prospects with your specific messages and calls to action.
