Social media marketing and particularly Facebook marketing is not about posting random funny images and hoping to sell more of your product or services anymore. Running a successful Facebook page takes time, efficiency and a whole lot of strategic planning.
Here is how you can make your Facebook page a standout success in 2015?
1. Set Goals
Everything you do for your business, whether it is rebranding your website, building a new website, redesigning your product or posting an update on social media, is intended to help you achieve a goal. This goes for your Facebook page as well. When creating your Facebook page or a new strategy for your Facebook page make sure to set a clear set of short-term and long-term goals.
Your Short-term goal and long-term goals:
An online short-term goal can be anything, from increasing the likes on your page to getting more people to participate in your Facebook giveaways. Naturally there can be an incremental step of short-term goals which help you attain the your longer term goals.
Your online long-term goals are usually closely aligned with your business goals. They are the objectives you set that will ultimately help you grow your business, increase brand awareness and recognition and help your brand reach its full online potential.
These goals tend to focus your efforts for your online marketing actions.
2. Engage with your audience
Focus on increasing the engagement on your Facebook posts by making them more interesting. Ask your audience questions, get their feedback and opinions, make them participate in fun activities on Facebook, give them something interesting to read and share or just post something that they would find funny yet relevant.
Facebook boss Sandberg said the internet in its early forms was “all about anonymity” but now everyone was sharing everything and everyone was visible. “Now everyone has a voice… now everyone can post, everyone can share and that gives a voice to people who have historically not had it,” she said.
Responding to your audience is just as important on Facebook as sharing valuable content. Remember to always answer any questions that your Facebook fans or online audience might be asking. Thank them for any feedback they have provided. Social media has made it possible for brands and businesses to speak to their target market without any kind of media filter. A distinct element to take advantage of.
3. Showcase your work
When it comes to Facebook you cannot just shamelessly promote your business and expect it to be a success. But this does not mean that you cannot showcase your work on your Facebook page. Share some of your best work with your fans while maintaining the personality and voice of your brand. This will show your fans the value in your work and place you as an expert in your industry.
4. Add a Call-to-Action
Remember that each and everything that you post on Facebook has to have a clear goal. If you are sharing an insightful blog article, your goal is to increase the traffic on your website, if you are asking a question your goal is to get your fans’ opinion on something and if you are posting about your newsletter your goal would be to get more subscriptions. Each one of your Facebook posts must have a clear call to action.
5. Be Active
Why is being active on social media and in particularly your activity on Facebook so important? The answer is really simple, you aren’t active, people are going to forget about you. Facebook users like new business pages every day and if you are not among one of the pages that stays active and shares interesting content regularly, you are going to get lost in the social media abyss, never to be found on your target audiences’ newsfeed again. So stay active, post regularly and interact with your fans on a weekly basis if not daily.
So those were the top 5 tips that every Facebook business page should follow to be a success in 2015.
If you can’t find the time to engage with your audience on a regular basis, or come up with a successful social media marketing strategy, hire an online and social media consultant .
Net Branding can help you maximise your company’s online potential. Our experienced team will guide you through your online journey and help you to reach more customers and generate more business – all at an affordable cost.
