Social media is an ever-changing game. We’ve seen some amazing developments and updates from big platforms like X (formerly known as Twitter), and who can ignore TikTok as the biggest social platform right now.
It can be challenging for marketers and business owners to keep up with the trends. However, staying updated helps you capture your audience at their peak attention and beat the competition. If you’re struggling to keep up with the latest, here are our top, must-know trends in the social media world in 2023.
Trend 1: Short-form video is still king
There’s no denying that short-form videos are becoming more effective in getting customers’ attention than long-form videos. From Instagram Reels to TikTok videos, these types of video content typically lasts no longer than 60 seconds – appealing to engaged and activated users.
It was only in 2016 that TikTok paved the way for content creators to share their creativity in bite-sized videos. Today, TikTok has over 1.677 billion global users and 1.1 billion monthly active users, and the numbers keep growing exponentially. If you’re a marketer, this is one statistic you don’t want to overlook.
Trend 2: YouTube is alive and kicking
YouTube is a fantastic platform for audiences to engage with brands and content creators through creative, longer videos. Although the platform is almost 15 years old (which is ancient in social media age), it has still proved itself to be more engaging and effective than ever before.
In 2023, the social media platform has recorded over 2.70 billion active users, and over 122 million people visit YouTube every day on their app and website. YouTubers such as Mr Beast have 184 million subscribers, which, to put it in context, is around the size of the Super Bowl audience. This level of audience reach makes content creators like him highly attractive to advertisers.
YouTube is also an overlooked search engine, so companies should consider optimising the videos for ranking and improving their searchability.
Trend 3: The content creators hold the power
Influencers and content creators have been crucial in driving how and how much we use social media. From educational animal videos, to cleaning TikTok videos, to fashion product reviews – it seems like the possibility is endless for inspiring and engaging content.
Collaborating with the right influencer for your brand is key, as the right influencer would have an audience that aligns with your brand values. They would also be able to target ready buyers actively seeking the type of content relevant to your product or service. For example, companies like Lululemon and Nike show how effective influencers are in drive their brand message.
In conclusion, short-form videos, SEO optimised YouTube videos, and leveraging content creators are trends that shouldn’t be taken lightly this 2023.
