Inbound marketing involves the driving of traffic towards your website. In simplistic terms, when a consumer or customer is looking for your services or product that you provide.
There are many aspects to this funnel and they all are as important as the next.
So what are the elements of this digital marketing funnel?
1. search engine optimisation,
2. content marketing,
3. email marketing, and
4. social media marketing.
Filling the Sales Funnel – What are the lead generation activities in your digital marketing funnel?
Let’s think about website traffic?
It is important to ensure your content caters for all your inbound marketing funnels. Educational information such as trends, training, findings and news are great information to share on your website or blog.
Remember, at the top of the funnel, your potential customers are interested in a topic (a problem they need to fix or a goal they need to achieve), not a product.
The call to actions at the end of these written articles (e.g. offers or product trials) push your potential customer further down through this sales funnel.
A mistake so often made is that content is written to communicate news, learning or to fix a problem. Little thought is given to what users are actually searching for. We need to carefully and analytically pick keywords or phrases, optimize your web pages, and then build links around the terms your ideal buyers are searching for.
But wait, there are still more elements to the sales and digital marketing funnel.
This created content can also be used to share with pre-qualified leads via your email marketing campaigns.
During these touch points, you are continuing to nurture those leads. But not only are you nurturing those leads, you are also building trust as your provide potential customers with value added knowledge or ideas. This top-of-funnel content really builds credibility. You are really helping yourself by helping your potential customers.
This is not a scattered gun approach to marketing. It is a clearly thought out strategy around connecting with prospects and pushing them into your sales funnel.
So where does social media marketing fit into the marketing mix?
Social media marketing networks allows you to share that valuable, created information on the social web. It allows you to engage with your prospect clients, and really put a human face on your brand. It allows you to stand out from the crowd and get noticed.
About Net Branding
Our team of specialists consistently delivers outstanding results using creative ideas built on vast experience. We help you build a sustainable, meaningful relationship with your clients by engaging them with your brand now and long term.
As your full-service Auckland digital marketing agency, we work in areas as diverse as website development, search engine optimisation, social media marketing and email marketing. That means we can leverage all your digital marketing options to build exponential results.
Would you like to learn more about the inbound digital marketing funnel and how it could help you?
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