A blog is an informal internet presence that is usually arranged in chronological order from the most recent ‘post’ (or entry) at the top of the main page to the older entries towards the bottom. It is your businesses “soul” and allows you to incorporate your community, local events and other articles of interest that support your brand or industry. This content is not necessary content that you would place on your companies formal website. Whilst a website is typically your formal service offering and your “brochure” to the world, a blog becomes your voice. However one of the greatest advantages of a blog is that search engines love to see multiple sources of content on the internet linking back to your website. Blogs are an excellent way to achieve this and can boost your website rankings – the ultimate goal of Social Media.

Examples of blogs

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