Here are some things to consider.
1. Do adequate research on appropriate keywords for your business and / or service.
2. Choose a domain name that incorporates your valued keyword phrase.
3. Longtail keywords offer high impact on search engine rankings.
4. Use keywords within internal links on your site (blog or website)
5. Optimise your images.
6. Optimse your title tags and meta tags (whilst google does not rank these anymore, other search engines may use them).
7. Do not use Link Building sites.
8. Social Networks can be beneficial.

For more information or to contact the team at Net Branding.