New Zealand businesses are on board but still making their way in cyberspace. Based on our daily discussions with potential clients we know that few companies have developed an integrated online marketing strategy. When it comes to their online presence, they are throwing their hands up in despair.
Cathy Mellett, Director of Net Branding, has worked within the IT industry for over 30 years. A large part of this background involved extensive IT development, methodology and process experience. So when it came to the online world of internet marketing, her natural instinct was that this should be no different. An integrated inbound marketing methodology is essential. It retains some element of control over the message and the tools/sites used for online marketing. Cathy has over 8 years of solid Social Media Strategy under her belt. She knows that her team have a tried and test tested online marketing process, used across all client accounts.
Tips to kick-start your online marketing strategy.
Tip 1: Know Your Market
Have you developed a clear understanding of who your target audience is? Where are they located, what are their interests, what social sites are they on and how do they use the internet?
Tip 2: Consistent Visual Identity
Is your visual identity consistent across all chosen platforms? Everything should look as if it has come from the same company.
Tip 3: Maximise content use
Use every piece of content you have developed in as many places as possible.
Tip 4: Integrate your message
Your message should funnel the sought after traffic to your ultimate target. This is your call to action, leading to your phone, your contact us page, or your email subscription page.
Tip 5: Align your message across media streams
If you have outsourced your online presence to multiple parties, make sure they operate in sync. Is your content aligned within the various media streams? Is there someone, in-house or external tasked with the monitor and co-ordination of their efforts.
Tip 6: Track your results.
Tip 7: Your website is a hub, not a loud speaker.
Far too many businesses think about their websites as broadcast channels for addressing a large group of people. Your website functions best when its content and design are custom built with a human touch. Instead of writing copy to impress your competitors, create copy and experiences an individual customer will love.
Cathy Mellett is a regular speaker at local online marketing and training events. She runs a digital inbound marketing firm that focuses on helping New Zealand businesses develop an integrated inbound marketing presence that works.
Be Seen, Be Heard, Be Found online with Net Branding.®
