SEO ROI Calculator

Net Branding’s SEO ROI Calculator helps businesses track their returns from SEO campaigns, ensuring their digital marketing budget is well-spent.

An SEO ROI calculator is a valuable tool for digital marketers and businesses to understand the profitability of their SEO efforts. ROI, otherwise known as Return On Investment, is a formula used by marketers to place a value on their marketing initiatives, helping them gauge their effectiveness against the business’s marketing budget.

Net Branding’s SEO ROI calculator is a formula box that automatically calculates your SEO returns based on a few simple data points. By entering your search volume, click-through rates, conversion rates, average order value, and lifetime value, you can determine whether your SEO efforts yield good returns on your dollar.

Our SEO tool is completely free to use. However, this calculator should be used as a guide and should not represent any guaranteed results.

Our SEO ROI Calculator requires you to input several key data:

• Search Volume (per month): Based on your relevant keyword(s), how many searches did you get per month?
• Click-Through Rate (CTR) (%): How many people have clicked on your website based on the searched keywords? This must be converted into a percentage.
• Conversion Rate (%): From your website visitors, how many have made a purchase? This must be converted into a percentage.
• Average Order Value: What is your average order value?
• Lifetime Value (LTV): What is your customer’s average lifetime value?

For example, if your company input the following numbers:

• Search Volume (per month): 5000
• Click-Through Rate (CTR) (%): 20%
• Conversion Rate (%): 5%
• Average Order Value: 100
• Lifetime Value (LTV): 500

Then, the system will calculate your SEO ROI as follows:

• Monthly Visitors: 1000.00
• Monthly Customers: 50.00
• Monthly Revenue: $5000.00
• Lifetime Revenue: $25000.00

If you or your stakeholder has ever wondered if your SEO efforts truly benefit the business, then an SEO calculator can help you answer that and more. In a time where marketing dollars are being scrutinised, calculating your SEO ROI can help your company in many ways:

Make data-driven decisions

A well-construction SEO decision should always be made with adequate research. With the SEO ROI calculator, you can understand how well your SEO efforts perform and how they relate to your overall business goals.

Build effective SEO campaigns

Having a high search volume on your website doesn’t necessarily mean your campaign is profitable. Instead, true SEO profitability is measured when you record a healthy customer conversion and monthly revenue. Calculating your SEO ROI helps you gain a better understanding of this.

Generate more investments

Getting more investment in your SEO marketing can be tough, but if you can show the true value of your efforts, you can encourage the organisation’s higher-ups to spend more on SEO. A calculator helps build your case on the tangible benefits of SEO.

Proof-of-value

Many in-house employees face more pressure to demonstrate the value of their work to their employers. By measuring your SEO ROI, you can strongly demonstrate the value your work creates.

Cut costs

Sometimes, investing in SEO may not give you the returns you need, and your marketing budget may be suited elsewhere (i.e. social media advertising, Google advertising, email marketing). Understanding your SEO value helps you cut costs and distribute your funds to other places.

Getting your website seen in today’s online world has never been more important. If you’re looking to improve your SEO efforts, contact Net Branding today. With decades of digital marketing experience, our team has helped many Kiwi businesses achieve the Google rankings and internet traffic they deserve.