Social media marketing with Net Branding | Auckland – New Zealand
So Facebook has changed once again and a “like gate” on a competition or facebook contest is a thing of the past. We need t0 shift our focus and re-think our current social media strategies. The focus is now on building a valuable audience rather than just a large one i.e number of likers is the key.
Here’s what our social media marketing team had to say…
What is action gating? Action-gating is a process where businesses ask for information from their social media followers, such as an email address, age, location, user feedback, etc., in exchange for a valuable piece of content, a coupon or a prize.
So how does action gating work? Consider asking a question…
- The easiest and quickest way to learn more about your followers is to run a promotion in which you ask your fans for a piece of relevant information in exchange for a prize. e.g which day of the week do you prefer to eat out. Seek their email and contact numbers. Once you’ve received this information, you have valuable information that you can re-market to.
- In order to convert you leads, you need to be continually connecting with your audience outside of social media. In the example above. Let’s assume that most people liked to go out with their families on a Friday night. Which would be the best night to have a special on? Use their email addresses provided to you as part of the competition to re-c0nnect with them.
- Use all opportunities available to us as New Zealand businesses. For e.g your website, blog, and yes in-store. Promote the fact that by connecting with you in these audiences, you will share the benefits your audience will receive from following you on certain networks to build your social presence.
Social media is not a stand alone marketing channel. It is strongly tied to all other aspects of your online presence. Action-gating (as apposed to like-gating) is an inexpensive and easy way to collect valuable user information that can be repurposed in social, mobile and web campaigns to achieve your business’s goals.
For more information please contact Net Branding – Social Media Marketing and Online Internet Marketing Specialists.
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