According to Experian Hitwise :
- Facebook accounted for 3.1 percent of all searches, a 46 percent increase from 2010.
- Four variations of the term “Facebook” were among the top 10 terms and accounted for 4.42 percent of searches overall, a 24 percent increase from 2010.
- Social networking–related terms dominated the results, accounting for 4.18 percent of the top 50 searches. This is an increase of 12 percent compared with 2010.
- Common search terms for Facebook — e.g., facebook and facebook.com — accounted for 3.48 percent of all searches in the U.S. among the top 50 terms, which represents a 33 percent increase compared with 2010.
- Facebook was the top-visited website for the second year in a row.
- Facebook accounted for 10.29 percent of all U.S. visits between January and November of 2011, a 15 percent increase from 2010.
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