In May 2014 One Stop will host more than 80 speakers across Auckland, Wellington and Christchurch, with an individually tailored programme specific to each city. The programme has been designed specifically for accountants from all walks of business to improve their skills and knowledge.
Seize the opportunity to hear distinguished New Zealand CFOs, your favourite One Stop presenters and many other experts in different finance and business fields. Get the latest insights into technical and management accounting, business strategies and leadership hot topics.
Cathy Mellett – Guest Speaker on Social Media will cover the following topics at this conference in May 2014.
Measuring the elephant in the room: Social Media ROI – Crowne Plaza, Auckland
Can social media ROI be measured? How to calculate it?
• Deciding what your social media strategy is aiming to achieve
• Including measurable analytics in your social media strategy
• Amending your ROI formula to suit each campaign
• Social Media and the internet – an intelligent online strategy for business
Social media on a shoestring budget – Museum of New Zealand Te Papa Tongarewa, Wellington
In order to defeat the current financial climate, this session divulges how to achieve a grand social media strategy on a shoestring budget.
• How to make the most of dashboards to overcome time and maintenance
• Choosing the right platform and design a social media strategy to fit
• Providing engaging content: creative social media wins
• Learn how to utilise your customers to develop content
