Social Media Tip | How to connect with your Facebook Business Page Fans? – A few easy to use social media tips to increase Facebook engagement.
Consider putting other people and business in the spotlight on your Facebook business page.
Highlight your clients, or other business. Put the focus on them. This tends to increase engagement. For example – If somebody is wearing your clothing, ask them to upload a personal photograph, if they are driving your vehicle – what about some scenic shots including their car.
Have you considered a private community or private Facebook group for your clients?
Invite your customers into a private community on Facebook where they can interact with you and one another. They could share stories, find new uses of your product, or perhaps support each other. A united forum for fans of your products.
Post Video Updates
Your customers view you as an expert in the industry. Share weekly videos that include product / service updates or tips. Your social media fans will continue to come back to your page if you continue to share great advice.
Have you thought about offering great discounts and or promo codes?
You can stay connected to your customers using Facebook by posting discounts and promotional codes for your business products and services on your facebook page. Make these sought after so set a limit on the access to a promo code to a limited number of people. If a customer sees an expired promo code, they will be likely check back to see when the next one is posted.
Share a pre sale notice
Reward your facebook fans by sharing news of an upcoming sale. They will be happy to be rewarded for being a loyal fan and what better reward than being first to “grab a bargain”.
Post unrelated content
No body wants to hear about business all the time. Maintain an interesting facebook page where your fans will be entertained and engaged. This is the sort of company they want to follow. Having fun with you will strengthen their ties to you and this is the entire focus of social media.
Share Stories
Share stories to build trust and reliability. You could share stories and photos of events, charitable contributions, organizational partnerships and the daily activities happening in and around our business.
Post Consistently and Respond Quickly
This increases the fan’s opportunity for engagement and keeps your Facebook page current and up to date.
These social media tips and help | Brought to you by Cathy Mellett – social media coach and director of Auckland Social Media Company – Net Branding Limited.
