Google Ads (formerly Google AdWords) is a phenomenal tool. Over 93% of all internet searches begin with a Google search. At the same time, there are very few other mediums that will allow small companies to reach such a large and widespread audience. Most New Zealand businesses have a Google Ads presence and if so, this update is for you.
A recent email sent out last night highlighted a few things happening from the 1st of November, where a few very important changes to the Terms of Service come into play.
Firstly, your invoices and statements will originate from a new, NZ based company.
New Zealand Google Ads account contracts, amendments and agreements will be assigned to Google New Zealand Limited, as a reseller. The impact this has on you is that the invoices you receive will soon come from this new company.
Not only will the name on your statement change, but new payment details and remittance information will follow. It’s crucial you take note and send payments using the new remittance information.
Secondly, Google New Zealand Limited is required by law to charge a 15% GST (Goods and Services Tax) on its services.
This marks a big change, as the previous Terms of Service charges were exclusive of taxes. A new line item with GST payable will be on your invoice from 1 November 2018. It’s best to talk with your tax advisor if you believe there will be tax consequences due to this change. These are all the result of a recently publicised change in model for Google New Zealand and taxes.
Thirdly, certain sections of the Google Ads Terms will be changed.
A copy of the new Terms of Service will be available to read and be accepted from the 1st of November. What is important to note is that neither ToS changes, contract assignment nor a change to the way you pay GST will cause any disruption to the provision of your ads.
Google Ads is as dynamic as the internet itself, frequently making updates and improvements to adapt and change with the web. If you’re not getting leads while having high expenses for online advertising efforts, feel free to get in touch with the skilled team at Net Branding – your effective digital partner.
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