It is important to understand that there is no such thing as the ‘best’ keywords, what is best for you is just those terms that are searched most often by your target audience. And keeping this in mind, it is then up to you or a digital marketing agency to create an effective strategy that will boost your page rankings and increase your website traffic.
The ‘best’ keywords for your digital marketing or SEO strategy will also take into account the three aforementioned elements of relevance, volume, and authority. It is good practice to find frequently used and searched key terms that you can use in your content to be search-engine competitive. But this implementation will also depend on:
1. The competition that you are facing
2. The quality of your content
If you are acutely aware of your competition and their level relative to you, and if your content is of high-quality and exceeds that of sites ranked above yours, then you will be in a good position to soon see better search result rankings.
If you follow the steps that this articles has laid out, you should have a list of keywords that will help you centre on the most relevant topics that are related to your content and business. This list will help you achieve some short-term and long-term ranking, visibility, and search traffic gains.
Make sure that you look over the key terms every so often, perhaps each quarter, but some people like to do this every other month or so, to check if they are still relevant and driving organic search traffic.
As you rank higher and gain more authority in the Googles results pages, you will be able to add more keywords to your list to help maintain your higher search presence and boost future growth as well.