SEO stands for Search Engine Optimisation.
When you search for a term and a list of websites show up – that is the result of SEO!
By making sure that the copy on your website reflects the products and mission of your business well, when search engines scan your website it can categorise your site correctly and know which people to show your website to.
How Does SEO Work?
In essence, Search Engine Optimisation allows you to structure your page with keywords in titles, headings, and the body of the text.
When search engines like Google scan your page it picks up when you use certain words.
Knowing that your website is relevant to this collection of words, the search engine shows your website to people when they search for those words.
Why SEO and not Traditional Marketing?
There is nothing wrong with traditional marketing – everything has its role to play.
Just think about this:
When you buy a static advertisement like a billboard, it will only be seen for as long as you pay for it to be there. Even if 1,000 people walk by it – maybe only 2 or 3 are actually in need of your business.
Now imagine if you had that billboard permanently, but able to update it whenever you liked. Most importantly, imagine that every single person who saw that billboard was actively looking for a business like yours! In fact – imagine if every person in the city who needed a business like yours, was shown your billboard.
That is what Search Engine Optimisation does with the internet.
What is SEO when it’s good
Good SEO is almost invisible to your customer – it flows and camouflages with your copy. It allows search engines to deliver your website to potential customers who are thrilled with the results.
This increases your reach. It brings in new and well-matched customers. It shows your company to people who may never have heard of you otherwise.
In short, good Search Engine Optimisation takes your business to the next level.
…and what is when it’s bad?
Everyone has seen those twenty-word long product titles on online market places, this is the most obvious form of bad SEO but is also one of the most common.
Keyword stuffing and other outdated SEO techniques can even get your website ignored entirely by the search engines, limiting your potential customer base significantly.
This is just one of the reasons why hiring someone to manage your SEO is a good idea – they can keep up to date with the latest developments in SEO best practices and keep your site ranking!
Why Hire an SEO company Auckland?
While the “rules” of SEO are pretty much global, you want someone who knows the Kiwi mindset and attitudes. You want your customers to relate to your company, and the best way to do that is to hire a local SEO company (AKL!).