SEO marketing is one of the most talked-about subjects in the marketing field and yet many people are still unclear about how it actually works. The main reason behind this ambiguity: More than 200 ranking factors that Google uses to decide the fate of your online business….! So finding the right SEO Marketing Agency and SEO Specialists for your Business is not the easiest task.
Many people will agree that SEO is the key to online success but the problem is, they know very little about it and rely on SEO companies for their services – hoping for the best. And so, it all boils down to one thing… Choosing the right SEO agency for your business!
Whether your business will flourish, gain traffic from Google and get sales or you’ll end up wasting your time and money depends on this one decision. One decision that can either “make” or “break” your online business.
In this regard, we have compiled a list of things to keep in mind before hiring an SEO agency so that you can make an informed decision:
Identifying your goals and clearly stating your expectations:
Goal setting is one of the most important things in any field and even more so in SEO marketing. The first step in identifying the right SEO specialist for your business is to identify the goals that you want to achieve.
And no getting more traffic from Google will not do!
For example, Ranking for a keyword in Gore will not assist if your target market is Auckland. Instead, your goals need to be very specific.
Targeting a specific keyword, SEO audit, optimising your website for better user experience, producing better content- all fall under SEO services and so, you should know what you are looking for and communicate with the SEO agency upfront.
SEO takes time! Avoid someone who promises “quick fixes” or “an instant increase in traffic”
Let’s be clear here. There’s no such thing as a “quick fix” or “an instant boost in traffic” when it comes to Search engine optimisation. Instead, the process of optimising your website for the best possible user experience and for better visibility in the search engines is a complex process and it takes time.
While choosing an SEO agency, you should pay extra attention to the “words” used by the SEO expert and ask him about the strategy that he will use for your site.
SEO isn’t Cheap- avoid deals that seem too good to be true.
SEO services are not cheap by any means. Depending on the nature and the size of your business, SEO services can cost from $1000-$20,000 per month.
You might come across firms offering SEO services for a very low fee and while this may seem lucrative, you must not fall for the “Price trap”. Such SEO agencies rely on blackhat methods like buying links, keyword stuffing, using PBNs, etc. and in the long run, your site will get penalize from Google.
Past experience matters- look for reviews, testimonials, and past clients when looking for a SEO Marketing Agency.
A simple google search will reveal thousands of SEO experts claiming to be the best in the business but when it comes to showing actual results, they have very little to show for all their bold claims.
You are potentially leaving your business’ fate in the hands of the SEO firm and so you should be smart about hiring someone for the job. you must look at the firm’s online reputation, case studies, testimonials, and clientele to find out whether you are making the right decision or not. You can also talk to the past clients managed by the firm and ask them about their experience.
SEO is all about experience and you might want to hire a firm with a great reputation and a big list of pleased clients- Someone like Net Branding led by the experienced SEO expert Cathy Mellett. Net Branding has been providing SEO services since 2009 and has a long list of successful stories.
Get in touch now and let us take your business to the next level!