The digital age moves at the proverbial speed of light, and it’s constantly changing. New digital platforms pop up almost overnight, and the major ones are constantly adjusting their algorithms. If you want your business to remain relevant in today’s always online world not only do you have to ensure that digital is a major component of your marketing strategy, but you also have to make sure that you keep up with what’s going on in the digital landscape. So, what to do?

The answer lies in partnering with a digital marketing agency that has the right combination of technical and marketing skills to be able to provide your business with the support you need to build a successful online presence.

Oh, and you’ll also want to look for a digital marketing agency that’s been successfully supporting businesses in this way for a while, because that’s a good sign that such an agency is on top of its game in a digital marketing sense, and, equally important, knows how to stay there.

Blending the art and science of digital marketing

A digital marketing agency that’s on top of its game is one that’s mastered the skill of being able to successfully blend the art of marketing with the science of digital technology.

Digital marketing is not only about being able to develop the right marketing strategies for specific brands, products and services, or creating high-quality content and implementing it in creative ways that will engage the target audience. Successful digital marketing also demands an understanding of the science of how people behave online and an analytical ability to measure the dynamics of specific digital marketing channels, and how to leverage these to best advantage. Added to this is the focus on SEO and understanding that this requires technical insight as well as a strong focus on technical content writing strategies and  SEO copywriting.

And then there are also the requisite technical skills to, for example, be able to:
Create responsive websites,
Optimise an online presence for mobile, and
Enable successful SEO or search engine optimization.

In other words, while knowing the latest innovations within digital marketing is a must, so too is having the skills to implement the new technologies.

So, when it comes to selecting a marketing agency to help your business shine in today’s ever-changing digital times, you need to focus on more than simply looking for an agency with solid marketing skills. Rather, look for the digital marketing agency that offers a diverse skill set which balances the art of marketing with the science of digital technology.

Using technology to drive marketing

For the last 10 years, digital marketing guru Cathy Mellett has been leading the digital marketing team at Auckland full-service digital marketing agency Net Branding.

Net Branding’s team of online marketers, social media specialists, web developers and search engine specialists understand how the online world works. And we’ve been successfully using our knowledge of the power of the Internet to help our clients’ harness the full digital spectrum to make the most of their marketing opportunities to increase online traffic, drive conversions and boost sales. Listen in on this video as Cathy explains more about how she and the team at Net Branding put their technical and marketing skills to work for the benefit of the clients of Net Branding.

If you’d also like to grow your brand’s online presence, then talk to the team at Net Branding to find out what we can do for your business.

We’re only a click or call away, so get in touch with us today.

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